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Top 5 Sins of Paid Search

So today I wanted to point out the top things not to do - the top five deadly sins of paid search (according to me). So please
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4 Ways Video Can Help Your Social Media Marketing Success

There are no cookie-cutter solutions to creating viral content either. Depending on moods, trends, value propositions, and even cultural influences, finding the right ingredients at ...
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Valuation - The 'New' Buying Skill

Consider the television upfronts taking place in coming weeks - they are all about information superiority. Unfortunately, value is based on the amount of increase ...
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Spring Cleaning: The Top 10 Deliverability Misconceptions

      The bigger I can get my list, the more money I will make from it. A large list might make you feel better, but unless all ...
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Social Sharing - Moving Beyond the 'Like' Button

"Can You Help Me Find…" Today you can easily access a lot of basic marketing information based on your location, but we're starting to see an ...
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Tell the Merchandisers You Want Your Job Back

So why is that a problem? Because what's hot in your stores or catalogs doesn't always match what your subscribers need or want. As an email ...
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Daily Deals - Advance Planning Is the Key to Success

The daily deal concept is deceptively simple; a business signs up with a service such as Groupon, LivingSocial, or Facebook Deals, identifying their town and ...
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How Being Innovative Really Pays Off in Mobile Advertising

A shift in mobile advertising is beginning to take place and it's happening quickly. According to Gartner's PC-installed base forecast, the total number of PCs ...
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Tracking Mouse Movements Instead of Clicks

Last year, the Online Publishers Association (OPA) used eye tracker heat-map technology in tandem with biometric monitoring to measure engagement and emotional response to a selection of ...
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5 Things to Listen for in Your Community

And like in any healthy real-life relationship, being a great listener is key. But while a multitude of conversation-mining tools exist to help unearth keywords, ...
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Featured author
David Appleyard image David Appleyard is an aspiring music journalist and musician, attempting to chronicle some of the more experimental acts in Hamilton. Whether crafting his next review or intently focused on the coda of his next song, he puts his all into the loves of his life. David hopes to become a mainstay in the Hamilton music scene, or if all else fails he will sell himself to the highest bidder.